What’s the quickest way to have more new patients to your practice? Every practice owner wants the easy answer so when the cell phone rings and some snake oil salesman starts talking; it can be easy to get suckered. And then be left paying month after month for a service that does little or nothing.
Here’s ways to avoid getting sold and instead locate an online medical marketing firm which offers value. Ask these 5 questions.
Do they measure success with regards to trackable new patient leads?
Do they really charge month to month or lock people into long-term contracts?
Can they provide proof the service(s) generate more new patient calls?
Could they be transparent or do they hide fees?
Do they really manage your marketing to suit your needs?
See below for that information on each.
1. Will they measure success in terms of new patient leads?
If you own a practice, the goal of medical marketing is always to do just one important thing, which is to have more new patients calling as well as emailing your practice. It’s never to the quantity of ad impressions or Google views, branding, or page impressions or even total number of calls you obtain. None of the things can be converted into new patients and sales.
Most medical marketing firms attempt to bury you in data about stuff that has no tangible benefit. Some will even have you put special coding on your own website throwing off your current marketing metrics. Instead search for a marketing firm which uses call tracking and form fill tracking to accurately determine how many NEW Patients contact you monthly.
2. Do they charge month to month or lock people into long-term contracts?
Long-term contracts needs to be a large red flag. It’s a sales tactic to sell something people may wish to dump inside a month or two that keeps you investing in 6-one year for something which does nothing. Ensure that you pick a medical marketing firm that charges on the month to month basis. This way, they’ll must carry on and earn your business every month.
3. Can they supply proof the service(s) generate more new patient calls?
Had someone call to pitch you “geo-fence display,” “retargeting,” “banner ads,” “newspaper ads,” “magazine ads,” or “beacon marketing?” It is important you ought to know is the fact that none of these work then one is even illegal. There exists zero proof that utilizing these marketing tools will attract a single new patient. However, there is a lot of evidence that these particular are just ways to charge your practice for services who do nothing.
Geo-fence display pushes texting out to prospects driving by the practice. Which is not merely annoying, and when it worked would mess with this scheduling. In reality, it doesn’t generate leads. Good idea if you had a bar in a sports stadium. Bad idea for medical practices.
Retargeting is advisable, for a lot of local business owners but Google’s views it as being a violation of HIPAA. Using retargeting ads could put your practice at risk.
Banner ads? Again no evidence they earn any new patient calls and a lot of evidence they’re a total waste of money. Same for newspaper ads, magazine ads and beacon marketing.
Bottom line is before you sign up for marketing get proof the service functions to generate new patient leads and then speak with a couple of clients who’ve tried it.
4. Could they be transparent or do they hide fees?
When it comes to price you’d like to know what you’re paying for, right? Yet a typical ripoff strategy in the market is to charge for Pay-Per-Click ads based upon a mythical ad cycle, say $1000 per cycle. Then your firm refuses to really provide information about how much of that cash is going to actual AdWords spend versus within their pockets.
The only transparent approach to charge for medical PPC is always to charge a monthly management fee and then have you pay for the AdWords spend right on your charge card. That way you know just how much you are paying the marketing firm to handle your medical PPC and just how much visited Google’s AdWords.
5. Do they manage your marketing to suit your needs?
There are plenty of low-cost online marketing services out there that offer you use of software so you can manage your marketing yourself. For instance, you will find a handful of businesses that sell online review software, and almost none that train your team how to use it and be sure it’s helping you.
Getting use of powerful website marketing tools is excellent, in theory, if you have a Ph.D. in website marketing and 40 hours every week to spare. On the other hand, if you currently have a job helping patients, these are just a big total waste of time and money.
Be sure to check that the marketing firm does the work, which means you can give attention to what you do best that is helping patients. What’s the easiest way to attract new patients? Ensure for each dollar you put money into lead generation you’re qafkfk leads and a positive ROI. It’s that easy. And get away from all of the nonsense about geo-fence displays, retargeting, banner ads as well as other items that does nothing to your medical practice.